My top 29 multi-channel e-commerce software comparison 2026
This concept carries to the sales domain too, as the average engagement rate of a single-channel campaign is 5.4% whereas for a multi-channel campaign, it’s over 12 times higher at 18.96%. While single channel approaches can be excellent at kicking off your business, using them as a long-term solution carries significant risks. This approach allows them to tap into each platform’s best features and established audiences, to increase sales opportunities. As ...